Welcome to the Eternal Flame. When you think about Florida A&M University (FAMU) the Eternal Flame will always come to mind. Whether it’s walking to class, taking graduation pictures, honoring a fellow fallen Rattler, the Eternal Flame is symbolic of Rattler excellence. The Eternal Flame commemorates Time Magazine's selection of FAMU as the 1997-1998 College of Year. In 1997, Time Magazine and the Princeton Review College Guide began a new tradition by naming a single school college of the year and FAMU was selected as its inaugural winner.